Jim Collins

Good to Great

In his own account, Collins traces the project to a 1996 dinner where Bill Meehan challenged the usefulness of Built to Last for companies that had not started out great. Collins says the question led his team into five years of research on whether and how an established company could make that transition.

Author’s retrospective account in Chapter 1; the dinner and project history were not independently corroborated in this editorial pass. · lines 124–162