William D. Danko

The Millionaire Next Door

In his 2010 preface, Stanley describes the book’s focus as emerging from marketing research on affluent households. He credits a conversation with Jon Robbin about wealthy people outside upscale neighborhoods with sharpening his attention to low-profile millionaires, and says he later reviewed years of survey material and interview transcripts before writing the book with Danko.

Stanley’s own retrospective account in the 2010 preface, lines 192–207. This is a sourced account of his framing of the project, not independently verified biography or an explanation of commercial success. · lines 192–207